Beautycounter is a company I’ve heard a lot about in the past year but until recently, I didn’t pay much attention to it. To be completely candid, the only reason I listened was because I was given free samples from an event at my studio (literally, samples are the way to my heart). I was already on the path to updating my personal care routine with products that were better for me but I also wasn’t in a rush due to $$$.
But before getting into the fun stuff, I want to educate you about the products and how this company came to be (I’ll keep this quick and painless, I promise). Beautycounter is relatively new – founded in 2013 by Gregg Renfrew, her mission is to educate and change the beauty & personal care products in the United States. This may seem silly since you would think with all of the rules and regulations we have, personal care would be pretty standard by now, however, that couldn’t be further from the truth. The U.S. hasn’t passed a major federal law to regulate ingredients since 1938. To put that into even more perspective, the European Union has banned nearly 1,400 chemicals in product formulas and restricted the levels of over 250 more. In comparison, the U.S. has PARTIALLY banned 30. It’s no wonder my face (and I’m sure, many of yours) freaks out when I try to switch anything up! Beautycounter is changing the game in this aspect, prohibiting the use of more than 1,500 chemicals through their “Never List,” aka things you will never see in their products (and should you be buying other brands, chemicals to make sure aren’t in those products). They work just as well, if not better than the expensive creams and shampoos in the department stores except you won’t see the negative effects on your body years later. Skin is the biggest organ on your body, it’s important to take care of it. Want to learn more about Beautycounter’s mission or the importance of natural beauty products? Check it all out here, because I’m getting to the exciting stuff now!
So what were the products that convinced me this was worth the title I so dreaded? Mainly the Overnight Resurfacing Peel, tbh. I used it once and emailed homegirl back saying I was ready to jump on the bandwagon. This was one of the samples she had provided me and when I first read all of the products, it was the one that scared me the most (I’ve never had a facial or done a peel because they sound too intense for me) but she also said it was her favorite product so I trusted her and used it that first night. I woke up in the morning and my skin legitimately looked more radiant. And it was SMOOTH AS BUTTER. I use it every couple of days which is great for my bank account because this is one of the pricier products that I’ve ever purchased. I’ve been told it will last for months since you don’t need a lot for each use either so I’ll obviously keep you updated on that!
Next up, we have the Volume & Shape Hair Collection aka shampoo, conditioner and voluming mist. You may think this is weird since I’m a no-poo kind of girl but on those days that I do wash it, I want to make sure what I’m putting in it isn’t going to cause more damage. First of all, they smell incredible. Second of all, I was hoping some better hair products would also bring my flatness to life (and also, had a little bit of stress balding – it’s fine, I’m fine) and I was correct! In comparison to standard salon products, the prices are right on par but if they’re still a little high for you, talk to me about training your hair because I’ve got ALL the tips (went from washing it everyday in Europe to comfortably washing it 1 – 2 times a week).
Next, the Dew Skin Moisturizing Coverage. I cut BB cream out of my routine about a year ago because although it made my skin look incredible, I didn’t feel like it was doing good things to my pores. So I’ve been pretty bare when it comes to foundation for a while but as it starts to get colder & dryer out, I’ve been wanting to incorporate it back in. This item saved the day. 1. It has SPF 2. It’s light AF and doesn’t clog my pores when I workout in it 3. It’s got that dewey tone that is SO in right now but my skin naturally doesn’t do. All the wins people, all the wins. Once I run out of. my current bronzer, blush and highlighter, I plan to try out theirs, so I’ll report back then!
Lastly, the Makeup Remover Wipes. I’m pretty lazy when it comes to washing my face and if I don’t shower, I have a hard time getting my makeup off (I am NOT graceful like those face washing models on the commercials) so these come in the clutch. They’re pretty standard – they take off your makeup and any dirt from the day but without any crazy chemicals. They’re also biodegradable which is pretty cool if I do say so myself.
This really only scratches the surface of what they offer though. So if you have any questions, feel free to send them my way! I’m still brand new so it may take me a minute to get you the right answer but I hope you also know that while I am an advocate of the brand, I’m only going to be 110% honest with you. If I think something would be great for you, I’m going to tell you. If I don’t think it’s worth the money, you can sure as hell bet I won’t tell you to waste yours either. I’m super excited to be a part of the Beautycounter team and continue to get educated on a cleaner way to take care of myself and I hope you are just as excited to be following along!