It’s not often that you get the opportunity to work with a brand that is from your hometown, embodies the same vision you do and is made by women for women but when you do, you want to shout it from the rooftops – and that’s exactly how I feel about POWWFUL.
When I first stumbled upon POWWFUL sports bras, I was drawn to the fun, strappy backs because that’s obviously the best part of any top, dress, or sports bra. However, I was even more intrigued when I started clicking around on the website and found there was much more to this sports bra than met the eye.
First of all, the price point is incredible – all of the bras are under $38 while the tanks are under $30. For anyone that is addicted to the VS bras like me, that comes way under budget. And you would think the quality would be sacrificed because of that but it’s part of POWWFUL’s mission: “to have the highest degree of quality at a price point that will not bar women from enjoying high-end technical fabrics alongside beautiful designs”. Please try to tell me that’s not the best of both worlds (hint, it won’t work).
Now the price point, high-quality, and beautiful designs are all amazing but the best part of this company? It’s made by women, for women. They want to celebrate a woman’s body – the models on their social pages and the website, they’re real. They aren’t photoshopped or professional, just normal chicks like you and me. And they’re trying to find their best selves through fitness. Is this not what I’ve been trying to say all along?!
As for the fit, it’s true to size. Not only that but they provide exactly which workout each bra would be suitable for (however, if you’re like me and lacking in that department, any amount of support works for just about anything). Shown below is the 312 because yes, each of the designs also has a clever name and a lot of them bring it back to the brand’s Chicago roots, such as the Mag Mile or the Loop.
The LOL (Lift Other Ladies)
I’ll close this out with something that I keep going back to on their website: “Your body is a gift, so sweat because it makes you strong, eat well because it gives you energy, and wear POWWFUL because it makes you happy”. Preach POWWFUL, preach.
Use code CONSTANTLY 15 to receive 15% off your purchase of any POWWFUL apparel